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p24 Why Android TV is transforming Pay TV

pdf p24 Why Android TV is transforming Pay TV Popular

The Pay TV industry has felt under increasing pressure over recent years, challenged with rising competition for viewers from non-traditional players. Whilst linear TV has not lost its relevance and even remains the primary source of video content for the majority of viewers, the growing appeal of OTT means it needs to re-invent itself to retain that strong position in the future. Thanks to Android TV, Pay TV is now fighting back in style.